Founded in 1924 by Eli Belovitch and his son in law Harry Grosberg in Staffordshire, Belstaff produced all-weather jackets for motorcyclists, and was the first company to ever use waxed cotton. The company later created weather-protective jackets for other uses, goggles , gloves and several other garments intended to keep the wearer warm, dry and safe.The company was hit hard by the textile crisis of the 1990s precipitating the closure of the Longton Stoke-on-Trent factory after previously closing its Silverdale site. Moving to Wellingborough, production was vastly reduced. The range was also manufactured in Australia by a sister company Driza-Bone. The company grew again and in 1994 introduced Belfresh, a waterproof/breathable fabric.In June 2011, Harry Slatkin along with The Labelux Group, acquired Belstaff. Slatkin assumed the role of Chief Executive Officer and, in July 2011, appointed Martin Cooper as Chief Creative Officer and together, they plan to transform the brand.In 2012 the company will open two stores in New Bond Street, London and Madison Avenue, New York. The interiors are being imagined by Bill Sofield.
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